Generate More
Real Estate Leads
in Nigeria

The Problem: Why Most Real Estate Marketing Leaks Revenue

Running ads without an integrated conversion architecture wastes capital. Most agencies and individual realtors face identical bottlenecks:

• Generic Traffic, Zero Intent: Traffic sent to homepages or raw WhatsApp links creates unqualified inquiries asking “How much?” with zero intention to view the property.

• Leads Lost in the Dark: Leads live scattered across direct messages, email inboxes, paper notepads, and lost phone numbers. Over 60% of interested buyers are never contacted within the critical first hour.

• Wasted Ad Spend: Media campaigns lack server-side tracking, meaning ad platforms cannot optimize for actual buyers—only for accidental clicks.

• No Systematic Follow-Up: Real estate transactions rarely happen on day one. Without automated nurturing, unclosed leads turn cold instead of converting into site inspections.

Propertygool eliminates these leaks by turning paid traffic into an organized, trackable pipeline built strictly for one metric: booked property inspections.

How Propertygool Works

We handle the technical setup and paid media execution so your sales reps and closers can focus entirely on site viewings and contract negotiations.

1. High-Speed Funnel Pages

We do not drop buyers onto slow, bloated websites. We construct lightweight, conversion-focused landing pages dedicated to a single property or development, engineered to capture serious inquiries.

2. Targeted Paid Acquisition

We deploy and manage high-intent campaigns across Meta (Facebook & Instagram), Google Search, and TikTok. Every ad targets active property seekers and investors based on location, buying power, and verifiable search intent.

3. Immediate Lead Routing & WhatsApp Handoff

The moment a prospect books an inspection, two things happen instantly: the buyer is directed into your WhatsApp sales line, and an instant alert is dispatched to your phone or team.

4. Structured CRM Infrastructure

Every inquiry is automatically logged into an organized CRM pipeline (HubSpot, Airtable, or Google Sheets). You track every prospect from First Inquiry to Inspection Booked to Closed Sale.

Core Performance Packages

Select a system that matches your current inventory and sales targets. All core tiers include full tracking setup, landing page deployment, ad management, and automated lead capture. (Ad spend is funded directly to your ad account).

Service Add-Ons: Complete Web & Creative Support

Customize your selected package with our standalone creative and technical upgrades.

Website Design & Technical Development

• Full Agency Conversion Website (5–7 Pages): Complete web presence featuring listing catalogs, neighborhood profiles, and direct inspection booking engines.

• Dynamic Property Catalog / IDX Setup: Searchable property database with custom filters for price, location, and property type.

• Site Speed & On-Page SEO Overhaul: Technical cleanup, structured real estate schema data, and mobile performance optimization for existing sites.

Creative & Content Production

• Performance Creative Packs: High-CTR static designs and short-form video walk-through edits formatted for Meta and TikTok ads.

• Local SEO Content Clusters: Four authoritative real estate articles written per month to rank your firm for high-intent local search queries.

• Digital Investor Pitch Decks: Polished 10–15 page project brochures showcasing estate master plans, floor layouts, and documentation.

What We Do vs. What You Do

Clear boundaries protect results. Here is how we collaborate:

• What Propertygool Does:

  • Build the conversion landing pages.

  • Configure Meta, Google, and TikTok ad accounts and tracking pixels.

  • Target verified property buyers and run data-driven ad campaigns.

  • Build SEO-optimized landing pages to attract organic traffic and AI recommendations.

  • Integrate CRM pipelines and automated lead-routing workflows.

  • Deliver booked inspection inquiries directly to your team in real time.

• What Your Team Does:

  • Fund the ad account balance directly.

  • Receive incoming lead alerts and WhatsApp chats instantly.

  • Conduct physical and virtual property inspections.

  • Negotiate offers, issue contracts, and close sales.